What are the types of SEO packages available in the industry?

Search engine optimization is a popular digital marketing technique used by a majority of companies around the world now. Organic promotion can increase web traffic, brand awareness, and quality leads from online sources. As a result, SEO service not only increases the ranking of a website but helps in increasing conversion, which leads to higher ROI of a business.

However, all these positive changes take place when a website starts ranking on the top of a search result. What's more important is choosing an ideal SEO package that suits the need and goal of a business. And the business goal varies among the companies - may be to increase subscription, conversion, or increase traffic in the website.

What is an SEO package?

An SEO package is a list of SEO activities that an agency promises to perform for clients outsourcing their projects to them. The standard SEO activities offered by an agency in a project are given below:

Perform website audit for technical and optimization errors for accessibility to search engine robots.

Research for high-intent keywords and competitors analysis.

Content optimization in the web pages.

Writing of meta title and description.

Link building with high authority sites manually.

Writing contents - blogs, article and guests using the keywords.

Use contents for external link building and promotion of products or services on the web.

Weekly or fortnight reporting to show the progress on traffic, ranking and other parameters.

All these are standard activities in an SEO project that a client receives from the agency. With the number of keywords selected for promotion, the SEO package prices increase for any company. Thus, firms must choose keywords based on the intention and goal to achieve online.

Sometimes, the standard package falls short of bringing the desired goal of a brand. In this situation, most of the companies prefer to take a customized SEO package to meet a specific purpose. For instance, many companies prefer to run a video campaign, Social Media promotion, webinar and even podcast to bring desired traffic and sales for their firm.

Why do experts advise to choose a customized SEO package?

As the name suggests, the customized SEO package is a set of activities that a company decides to perform for a project based on the requirement. It is a tweak of regular activities offered by the agency with addition or promotion on a dedicated platform. For instance, most of the companies prefer to go with social media marketing in addition to regular SEO works. That is because they think that SMM can bring the desired result in the end. The decision on the customized package should be taken after proper research and evaluation.

Here are some of the examples of customized SEO packages available in the market:

SEO service based on the industry like legal service, doctors, hospital, health care, and so on.

SEO service based on the company size like small, medium and enterprises.

Services based on the geographic locations like Local, global and domestic market for companies.

For instance, SEO in Delhi is a service for local stores to dominate search in the neighbourhood.

The service can be further categorized based on the end goal, like branding, reputation management, and others. When a company gets a customized service, it is more likely to achieve success in the endeavour. Thus, it is essential to choose a package that meets a business goal and vision.